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Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers.  This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents:  Choice, Customization, and Advocacy.

Trusted Choice agencies benefit from the following:

  • Licensed use of the consumer tested logo and Pledge of Performance

  • Exposure through national advertising and public relations campaigns

  • Customizable advertising materials

  • Inclusion on the online Agency Locator, so that consumers can find your agency when visiting

  • Informative consumer articles that can be used in agency newsletters, websites, social media or mailing

  • Customizable press release templates which help garner local press coverage for your agency

  • Syndicated content feed (RSS) for your website or blog

  • Support from many Trusted Choice industry partners

  • Marketing Reimbursement Program - receive up to $500 for co-branding with Trusted Choice


If you are already a licensed Trusted Choice agency - you can access the resources listed above by visiting Trusted Choice - Agency Resources.

Learn more about Agency Nation and the Advantage Program both powered by Trusted Choice.

Distracted Driving


Trusted Choice® has launched a sponsored content partnership with CNBC Primetime and the hit show “Billion Dollar Buyer” showcasing the brand through a series of three vignettes highlighting the importance of equipment breakdown insurance, employment practices liability and use of personal property for business purposes.


Trusted Choice content is currently airing throughout CNBC's business day and primetime windows alongside host Tilman Fertitta's popular show. The brand also appears in digital placements on CNBC-Make It properties and NBCU affiliate properties like Vox Media, and receives mentions and promotion from “Billion Dollar Buyer" social media handles. 

Trusted Choice Ad
Trusted Choice Disaster Relief Fund

The Trusted Choice® Disaster Relief Fund is available to assist members and their staff in the event of unrecoverable losses caused by a hurricane or other natural disaster. 

The IIAA Educational Foundation of the Big “I” established the fund to assist those who have suffered losses due to natural or man-made disasters. The fund makes cash grants to those in the insurance industry, including Big “I” members, their agency staffs and others, to pay for immediate or ongoing financial needs when other funding sources such as insurance and other grants are not available. 

In addition, it is also used to fill a gap until other funding sources can be accessed and to provide insurance agents with supplies and resources to aid victims and surviving family members in their communities. 

If a loss has occurred and meets the fund’s guidelines, please submit a grant application today. Questions may be directed to Madelyn Flannagan (

Need more information? Contact us today!

We are here to assist. Contact us by phone, email, or on social media.

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