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ACSR is a national designation program developed by the Independent Insurance Agents & Brokers of America (IIABA) to promote and recognize the professionalism of agency personnel in the insurance industry. Personal and Commercial Lines study guides and examinations are produced by the American Institute for CPCU (AICPCU). With more than 13,000 designees, ACSR is the most prestigious program of its kind. Earning the ACSR designation takes hard work and commitment, and the results are immediate. ACSRs have more product knowledge, better selling and account rounding skills and are highly prepared to provide clients with outstanding service. ACSR designations can be earned in:

  • Personal Lines
  • Commercial Lines
ACSR is designed specifically for agencies that want:
  • 100% customer retention
  • More customer referrals
  • Reduced E&O exposures
  • Low turnover of high-quality personnel
  • Higher account rounding and more sales
The ACSR program is approved for continuing education credits via self-study format, online. For more information click below:
  • ACSR Online Class 


    Module 1: Homeowners
    Homeowners policies provisions, endorsements and pricing; other residential policies

    Module 2: Personal Automobile
    The Personal Auto Policy (PAP) provisions, endorsements and pricing; underwriting

    Module 3: Personal Lines Related Coverages
    Dwelling; Personal Lines Floaters; Personal Umbrella; Watercraft; Government insurance programs


    Module 6: Commercial Property
    Property loss exposures; Building and Personal Property; Business income; Causes of loss forms; Endorsements

    Module 7: Commercial Liability
    Liability loss exposures; CGL occurrence and Claims made forms; Endorsements; Commercial umbrella; Underwriting

    Module 8: Commercial Automobile
    Business auto coverage (BAC) and endorsements; Garage and Truckers forms

    Module 9: Commercial Lines Related Coverages
    Crime; Inland & Ocean Marine; Businessowners policies (BOP); Workers Compensation; Bonds

Required for all ACSR designations

Module 4: Errors & Omissions/Loss Control
Agent liability; Client responsibilities; Reducing exposures; Common errors; Specialty markets; Claims

Module 5: Professional Development & Account Management
Customer needs; Quotes and proposals; New business development; Account rounding and cross selling; Management of renewals; Non-renewals; Cancellations; Claims